The Inner Canyon

I have two goals for 2014. First, I hope to write and publish Intertwingled. If all goes well, both book and e-book should be on shelves by end of summer. For now, I slog through snow and solitude, with miles to go before I sleep.

Grand Canyon

Second, I plan to hike the Grand Canyon rim to rim twice: South to North, a day of rest, then back. It will be hard, but I look forward to it, immensely.

Strange Connections

World IA Day 2014 will take place in 23 cities, 14 countries, 6 continents.

Guess what else I look forward to immensely? IA Summit in San Diego.

You know who's really crazy? Ultrarunners who race rim to rim to rim.

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The Last Ironman

On Saturday, I successfully completed my first (and last) Ironman 70.3. It was an amazing experience: a well-organized event, perfect weather, and my wonderful family to cheer me over the finish. But I'll never do it again.


It's not that the triathlon itself was difficult. In fact, after all the pre-race worry, it was fun to swim, bike, and run. I simply don't want to put that much time and energy into training. So, after a decade of upping from 5k to 10 mile, half-marathon, marathon, olympic triathlon, and half-ironman, I'm done. I've climbed my highest mountain. I'm ready to downshift. To pass the time, I'll do something easy. For instance, I may write another book...

Strange Connections

Early in my training, after a nasty bike injury, I nearly quit. I found the inspiration to go on from several sources including this book and video.

I've joined the advisory council of SJSU SLIS and am looking forward to their upcoming (free) virtual conference, Library 2.012, in early October.

Tomorrow, I'm bound for Glacier National Park to witness some glaciers before they disappear. And yes, I may even climb some mountains.

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Information Architecture Events

I'm looking forward to some great IA events next year. In February, there's the first ever World IA Day in 14 cities worldwide (including Ann Arbor). And in March in New Orleans, there's the thirteenth annual IA Summit with an impressive lineup of keynotes and workshops. Samantha Starmer and I will be leading a full-day workshop on Design for Cross-Channel Experiences.

The gap between physical and digital has blurred. We buy a Wii to get in shape. We read books and newspapers on Kindles. We unlock car doors with iPhones that double as GPS navigation devices. And, we order online for in-store pickup. Increasingly, people expect to be able to interact with products and services when and where and how they want -- and that's not always on your website.
The future of design is everywhere. Customer journeys encompass a growing array of physical and digital touchpoints. In response, user experience practitioners must design for holistic, integrated experiences that bridge multiple platforms, channels, and devices.
In this interactive full-day workshop, Peter Morville and Samantha Starmer will provide specific tools and recommendations for designing for the complete experience lifecycle across channels and touchpoints. You will leave the day ready to integrate cross-channel design techniques into your toolkit.

We hope to see you at both events. Looks like a great start to 2012!

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Angels Landing

We're back from a lovely family holiday centered around Zion National Park and Bryce Canyon. It was awesome! I highly recommend a visit.

Angels Landing

Highlights included:

Of course, what I will remember most clearly is the amazing view from Angels Landing. Hiking the narrow rock fin with dizzying drop-offs on both sides was among the most terrifying and most fun experiences of my life.

So, please do tell, where should we go next year?

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User Experience People 2.0

If you liked the first set of UX Stencils, you'll love what Jeffery Callender has done with Version 2.0 (available now on Graffletopia) which includes abstract figures, stylized people, guys, gals, arrows, and caricatures.

User Experience People 2.0

Yes. In case you hadn't noticed, we've got a few famous folks in the collection. If you think you can name them all correctly, send me an email (by 5 pm EDT Oct 6) with your guesses, and we'll enter you in a raffle to win one of three copies of Search Patterns. Thanks for playing!

Update #1: UX People for Axure (Widget Library)

Update #2: Winners Announced!

Update #3: More Formats (Thanks Livia)

Strange Connections

My Ubiquitous Information Architecture slides from IDEA 2010.

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It's been an unusually long, cold winter in Michigan. That's why I'm excited by this weekend's insanely creative, colorful, participatory, fun, foolish celebration.


FestiFools is a reminder that Ann Arbor is a wonderful place to live, especially now that spring has sprung. And, on a topic of deep relevance to readers of this blog, it's great to see that my favorite photographer has finally found Waldo.

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IA Summit Redux

For those who couldn't make it to this year's IA Summit, we're running a redux (or reducks) at Wayne State University. Everyone is welcome, and the panel session will be recorded and streamed. In the meantime, you can catch up via Crowdvine, Twitter, Flickr, and Slideshare. Thanks to everyone who made the 10th such a wonderful, memorable experience! See y'all next year in Phoenix!

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User Experience Treasure Map

Jeff and I are delighted by the wonderful response to our first collaboration.

User Experience Treasure Map

We're hoping all that positive energy will sustain us during the many months of writing (and sketching) that lie ahead. So, THANKS EVERYONE!

Strange Connections

Project Information Literacy has published Finding Context, a fascinating report of preliminary findings on the research and presearch behavior of students.

Don't miss IA Growing Roots, a provocative article about self-definition and the mature thinking behind the impending Journal of Information Architecture.

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Information Architecture Summit # 10

The program for the tenth annual IA Summit is online. I recall the inaugural event fondly. And, I'm excited by the people and topics on the Memphis agenda.

Graceland at Night

I'm leading my Information Architecture 3.0 tutorial, and I hope to organize a flex track session on strengthening the bridge between research and practice.

In addition to twittering at the Peabody, we'll be walking in Memphis, going to Graceland, and learning how the Web was woven. Should be fun!

Strange Connections

If you can't make it to Memphis (or even if you can), check out this year's impressive lineup of books and webinars at Rosenfeld Media.

Designing Gestural Interfaces inspired me to buy The Clapper. I love it and so do our kids! Remember the original ad? What a blast from the past!

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User Experience Week

I'm headed to Lisbon, Portugal in a few weeks to put on a four-day, one-man show called User Experience Week, co-sponsored by FullSIX and Microsoft.

Lisbon, Portugal

I'll be giving a free, public talk and a couple of full-day workshops. Please spread the word! Also, I'd love suggestions for where to go and what to do in Lisbon.

Strange Connections

I'm excited to be joining the board of directors of ASIS&T, the organization that puts on both the IA Summit and Euro IA.

I'm pleased to be receiving (alongside Lou) the Alumni Achievement Award from the University of Michigan's School of Information.

I've added some examples to the Mobile Search collection of Search Patterns. Please let me know what I'm missing!

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Found Futures: Talking with Stuart Candy

Stuart is a researcher at the Hawaii Research Center for Futures Studies and a research fellow of the exceptionally farsighted Long Now Foundation. He's also a guerilla futurist who takes alternative futures to the streets.

Maui Poster
Image Credit: Matthew Jensen for FoundFutures

With mentor Jim Dator and co-conspirator Jake Dunagan, Stuart has unleashed a slew of artifacts and experiences from the future upon an unsuspecting public, including postcards from 02036 and plaques honoring those who suffered and died in the great pandemic of 02016.

As the sceptical futuryst explains, these exercises in ambient foresight and anticipatory democracy are intended to engage the public in creative thinking about possible and preferable futures.

By creating immersive experiences that provoke an emotional response and are difficult to ignore, futurists can elude the dryness that can be associated with the two-dimensional text and statistics of traditional scenario planning.

These experiments are also answers to a question at the heart of Stuart's research: how can we study human behavior in contexts that don't yet exist?

This question is clearly relevant to those of us in the design world as well. Our work requires both insight and foresight. Whether the design horizon is three months or five years, our deliverables bring imaginable futures to life.

And, as these examples illustrate...

...we also engage directly in the design of more provocative tangible futures.

Imaginable Futures
Image Credit: Design for Future Needs

These experiments in what Jason Tester calls Human-Future Interaction are just the beginning. One of Stuart Candy's hopes is to engage wider, more distributed audiences through simulations and gaming. Inspired by the success of World Without Oil, he's accepted a spot as game master of Superstruct. Whoever said being a futurist can't be fun?

Of course, futures thinking is hard work too. Towards the end of our conversation, Stuart noted that as Stumbling on Happiness makes clear, most of us are quite terrible at looking forward. We make basic and consistent mistakes. And, we retrospectively edit our imagined futures, quietly building our false memories and false confidence.

But, despite our inability to predict how we'll feel after eating a burrito, Stuart intends to continue searching the future, and engaging us in the process with surprising experiences and shocking artifacts. So be prepared and stay alert.

You never know what might happen next.

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Information Architecture Summit

I had a great time at this year's IA Summit. My workshop went well, and though there's room for improvement, I was happy with my first Search Patterns talk.

The quality of the conference sessions was high. My favorites were Content Page Design by Luke Wroblewski, Edge Interfaces by Stephen Anderson, and Placemaking by Dennis Schleicher. I also missed some great ones, as usual.

Other highlights included:

  • Running to Miami Beach for a swim and a walk along Ocean Avenue.
  • Encountering a huge, green, wild iguana (and living to tell the tale).
  • The Argus dinner and the eBay dinner and my big lunch in Little Havana.
  • Spending time with old and new friends (and diving into the twitter stream).

Thanks to everyone (especially these folks) who made this year's summit so wonderful. See y'all next year (February 18 to 22) in Memphis!

Strange Connections

For more vicarious fun, see Crowdvine, Flickr, SlideShare, de.licio.us, Twitter, Blogsearch, and stay tuned to Boxes & Arrows for the podcasts.

I'm returning to Florida in four weeks to keynote Endeca Discover 08.

The IA Institute's annual report is available. Five years and going strong!

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Russ Unger has written about his value as an information architect or as a user experience practitioner. I personally think it's fine to be both. Either way, I enjoyed seeing his adaptation of my user experience honeycomb.

User Experience Honeycomb modified by Russ Unger

Though, when it comes to longevity, while surface elements may change rapidly, I believe we must strive to create information architectures that will endure at least 5-10 years. I've suggested to Russ that he incorporate Stewart Brand's concept of pace layering (and resilience theory) into his presentation.

Russ has also adapted Peter Boersma's T-Model in support of skills assessment within the context of the project development lifecycle.

User Experience Design Lifecycle

These two articles (especially the visuals) successfully integrate and extend some key ideas about the value of (and the complex relationships between) information architecture and user experience design. Nice work Russ!

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Mental Models

I had a warm, summery time in New Zealand. Webstock is a wonderfully unique, super-fun experience. Who else treats their speakers to champagne on a double-decker bus? And, I enjoyed wandering around Wellington, swimming off Kapiti, and tramping in the Tararuas. I took a few photos.

Mental Models

The return journey was long. About thirty hours. So, upon arriving home after midnight, it was a nice surprise to find Mental Models waiting in the kitchen.

I'm happy that Indi Young's book has arrived for a couple of reasons. First, it's a great book. I read a draft last summer and was inspired by Indi's fascinating user research process and her exceptional commitment to quality.

Second, it's the first book published by Rosenfeld Media, and I'm so excited to see Lou's dream become reality. As a friend and advisor, I know the tremendous investment it's taken to get this far. Congratulations!!!

Note: If you'd like to buy a copy of Mental Models, use this discount code (FOPETM10) to save 10% off direct purchases from Rosenfeld Media.

Strange Connections

Two more books greeted me when I arrived at the office this morning. The first, Tagging by Gene Smith, is an absolute must-read for anyone who cares about information architecture, social software, or personal knowledge management.

The second, Building Findable Websites by Aarron Walter, is an excellent, practical companion to Ambient Findability. So, which new book is best? Well, you'll have to judge for yourself. I recommend you buy all three, and read them back-to-back while flying to New Zealand. Have a great summer!

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Information Architecture Summit 2008

The IA Summit program is online, and it looks great! I'll be teaching a new full-day version of my Information Architecture 3.0 workshop and a brand new conference session about Search Patterns. See you in Miami!

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Second Life

Tomorrow, for the SL IA Summit Redux, I'm giving my first talk in second life. Or, perhaps I should say, Shibuya Callisto (my avatar) will be giving her first talk.

Shibuya Callisto

I had to explain the distinction to our daughters a few nights ago. When I pointed to Shibuya and said "That's me" they started yelling: "That's not you Daddy!"

Anyway, details are here, and if you can't travel to Info Architecture Island, the talk will also be webcast live on lifecrawler. So much for my "secret" identity!

Strange Connections

Wired exposes the wrong way to invest in Second Life.

I'm sure IDEA 2007 and Interaction08 will be great events. I vote to have them co-located in 2009, so we can more easily attend both.

Aaron Goldman asks: Should We Fear Ambient Findability?

Perhaps, but definitely watch out for that Crazy Librarian.

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Mountain Biking on eBay

Last month I had lunch with user experience managers at eBay. We discussed the challenges of designing a marketplace in which buyers and sellers game the system. For example, sellers have learned to increase sales by misclassifying individual components as complete systems. They know that users who search for mountain bikes may also buy accessories they don't know they want or need. And, while the resulting clutter can be frustrating, hardcore buyers enjoy the thrill of the hunt that eBay affords. They don't want the search to be easy.

Potawatomi Trail

This resonates with my latest passion: singletrack mountain biking. I don't love riding the Poto despite the fierce climbs and descents, the deadly rocks and roots, and the treacherous sand and mud. I love the experience precisely because of the danger and difficulty. It's fun because it's hard (and beautiful).

I suspect that's why the smart folks I've met at eBay love their work. They're dealing with amazingly complex user experience strategy and design challenges that quite simply make your head hurt. Sounds like fun!

Strange Connections

Genius Freeman Dyson reframes green technology in our biotech future.

Latanya Sweeney on the false dichotomy between privacy and security.

I was recently interviewed by Richard Wallis on Talking with Talis.

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Ambient Traveler

Last week I spent the night in a different location six nights in a row. On Wednesday, I flew from Ann Arbor to San Francisco, ambled about the Marin Headlands, ate dinner with friends, then drove to my hotel in San Jose.

On Thursday, I spoke and ate lunch at eBay (thanks Christina!), met up with Jeff Veen and gave a tech talk at Google, survived a three car accident on 101 North, ate dinner with a friend in Palo Alto, and drove to the San Anselmo Inn.

Point Reyes

On Friday, I visited the lighthouse and hiked the Estero at Point Reyes, and drove to Sebastopol for an ununconference and a night of unsleep in my tent.

On Saturday, I enjoyed Foo Camp (especially Cory Doctorow's talk about futurity and Erin McKean's on Hacking English), then drove to the Holiday Inn at SFO.

On Sunday, I flew home, went running and mountain biking while doing my laundry, and then flew to Washington, where I slept well at the Grand Hyatt.

On Monday, I spoke at ALA, met Tim Spalding, ate lunch with students and conference organizers, flew home, and took our dog for a walk. Whew!

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Social Information Architecture

With nods to Stewart, Matt, my uxagons, and the epic threat of lost bees, Gene Smith has created his own social software honeycomb.

Social Software Honeycomb

Gene's social software building blocks and social information architecture are jam-packed with sweet ideas and well worth a waggle dance.

Strange Connections

I'm headed to the AIIP Annual Conference in Minneapolis later this week to give a talk and receive an award, so I've been reading about Roger Summit and the birth of Dialog. Here's an excerpt:

Recursion. In my view of an interactive system, information retrieval should be thought of as a process, not as a probe (as is the case with batch systems). With the exception of simple, explicit searches, the searcher is neither completely aware of what is contained in the database, nor confident of just which words to use in the query to elicit a desired response. Because of this, there needs to be a high degree of interaction between the searcher and the database to gain the desired outcome.

In my view, today's search systems have ample room for improvement when it comes to information interaction. Our technology has come so far, and yet the basic challenges of language and representation ceaselessly recur.

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UX Zeitgeist

Please don't tell anyone about UX Zeitgeist. Right now, I'm third in the prestigious UX Mindshare index, and I'd like to keep it that way.

UX Zeitgeist

Seriously, it's a beautiful product that will grow more interesting and valuable with every new book, topic, and person. So, go ahead, make my day, tell someone, spread the word, see if you can knock me out of the top ten.

Strange Connections

I'm reading a book called Synthetic Worlds by Edward Castronova of the Synthetic Worlds Initiative at Indiana University. It's really good so far!

A new comment on my Information Architecture 3.0 manifesto links over to IA's Unidentical Twins. Personally, I prefer this version of IA History (PDF).

Seeking a conference? Check out the Boxes & Arrows Event Calendar and the ASIS&T International Calendar of Information Science Conferences.

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Information Architecture 8.0

I had a wonderful time at the eighth annual IA Summit. I wish I could be there for the closing plenary and five minute madness, but today is Claire's eighth birthday, so I'm back in Ann Arbor, where it happens to be sunny and warm.

Twitter Friends

Since this was the first twittery summit, I'll blurt out a few comments twitterstyle:

  • Excellent program! Nice balance between classic IA, postmodern IA, and management and entrepreneurship.
  • Inspiring keynote by Joshua Prince-Ramus. I wish Jesse got to ask his question about wayfinding problems at the Seattle Central Library.
  • The Argus dinner gets better every year. Happy Birthday Mags!
  • Enjoyed the web that wasn't. Get ready for Glut!
  • Unfortunately missed Core+Paths. All about findable objects.
  • Every attendee got a free polar bear t-shirt, thanks to Endeca!!!
  • The first ever Rosenfeld Media dinner was a success.
  • IA in Second Life was fun. Local and remote panelists were present in Las Vegas and on Info Architecture Island (my female avatar made a surprise appearance), with back-channel twittering throughout.

Of course, the event's still live. For those of us who can't be there today, we can summit vicariously through Twitter and Flickr (iasummit07, iasummit2007, iasummit). And, we can start looking forward to next year's summit in Miami!

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Magnus Revang has created a new version of my original honeycomb focused on the process of user experience design.

Not Honeycombs

His version provokes thought about process (which is good), but I find its semi-circular linearity limiting. More importantly, it's not a honeycomb! We could call it the user experience donut where the real value lies in the (w)hole.

Strange Connections

I'm off to Australia, where I plan to visit the honeycombs of Balmoral Beach and teach an IA & Search Workshop in Sydney. Also, Eric Scheid is organizing an informal IA cocktail hour on Friday, starting around 5:30 pm at the Greenwood.

My Dot-Green Future by Bruce Sterling and Hands On (via Bruce's Beyond) are both worth a read.

Digital photos can now enjoy ambient findability (via Dan) and the united states patent office goes 2.0 (via Dan).

Okay, no more links. I'm headed up above.

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IA Summit 2007

The program is up and registration is open for the 2007 IA Summit at the Flamingo in Las Vegas, Nevada (March 22-26).

Red Rock Canyon

In addition to all the usual summit goodness, I'm excited to be teaching a new workshop on Information Architecture 3.0, and I'm also looking forward to leaving Las Vegas for some hiking in Red Rock Canyon.

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User Experience Radar

Building upon my user experience honeycomb, Erez Kikin-Gil has designed the UX Radar, a simple tool for evaluating products and services.

User Experience Radar

You can download the tool (Excel) and try it for yourself. It would be even better with an easy way to add rows (or instructions on how to do so).

Strange Connections

COLIS 6, a conference in Sweden focused on the future of library and information science (LIS) is accepting submissions.

The presentations and podcasts from the Chilean Encounter are online.

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Software Wizardry

Anyone who's fought for the user experience will appreciate this excerpt from a New York Times interview with Microsoft's Senior VP for Online Services:

Microsoft lost its way, Mr. Berkowitz says, because it became too enamored with software wizardry, like its new three-dimensional map service, and failed to make a search engine people liked to use.

"A lot of decisions were driven by technology; they were not driven by the consumer," he said. "It isn't always the best technology that wins. It is the best experience."

Mr. Berkowitz compared his move from Ask Jeeves to Microsoft as stepping from a rowboat onto a cruise ship. I wonder if he's been watching reruns of Titantic.

Strange Connections

This interview with Chris Farnum is excellent (and fun in a Car Talk sorta way).

In geospatial news, GeoTec and Where 2.0 are seeking speakers.

Andy King has a nice article on the interaction of delay, breadth, and familiarity.

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I'm very excited. My lemur slides are among the Top 20 most popular of all time! Okay, so SlideShare has only been around for a few weeks. So what? Anyway, I'm happy for Rashmi. It looks like SlideShare is off to a great start!

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Tokyo Lemur

I'm off to Akihabara for Design IT and the launch of the Japanese lemur. This will be my first visit to Asia, and the fourth continent on my book tour.

Ambient Findability

If you're in the neighborhood, please come to a party for friends of IAI and CMPros, at 8 pm on Wednesday April 12, at the Rose & Crown Akihabara (2nd floor, Akihabara Station Front Plaza Building). It's all you can eat and drink for 4,000 yen. For details, please contact Toshikazu Shinohara (CMPros) or Nobuya Sato (IAI). Cheers!

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SXSW Interactive

If you didn't make it to Austin this year, you can now experience SXSW vicariously via video, vlog, and podcast coverage.

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Information Architecture Summit

The conference and pre-conference programs for the 7th Annual IA Summit are available. I'm teaching a workshop on IA & Findability. And, I'm looking forward to hearing David Weinberger convince an angry horde of information architects that Everything is Miscellaneous. See you in Vancouver!

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Rosenfeld Media

Lou has officially launched Rosenfeld Media.

Rosenfeld Media is a publishing house dedicated to developing short, practical, and useful books on user experience design. Our books will explain the design and research methods that web professionals need to make informed design decisions.

As an advisor, I'm excited by the conversational and collaborative process of defining a new publishing model that breaks down the cardboard wall.

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Information Interaction in Context

Judging by the CFP and the Programme Committee, the First Symposium on Information Interaction in Context looks very promising:

There is a growing realisation that relevant information will be accessible increasingly across media and genres, across languages and across modalities. The retrieval of such information will depend on time, place, history of interaction, task in hand, and a range of other factors that are not given explicitly but are implicit in the interaction and ambient environment, namely the context.

Looks like the field of Human Computer Interaction (HCI) will soon be replaced by Human Information Interaction (HII), or at least that's what I'll be arguing in Montreal in April at CHI 2006.

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My recent visit to Sao Paulo and Rio de Janeiro rates as one of my best travel experiences ever. Here are a few highlights:

Brazil Photos

Also, I can't resist retelling the story of Carlos Franco and the Lemur. A couple of weeks before my visit, Carlos took Ambient Findability to the beach. He fell asleep during one of the boring bits, and awoke later that afternoon with a terrible sunburn. Carlos realized he had been cursed by the lemur (which he now calls "the evil monkey from hell").

Speaking of the laughing lemur, I was surprised to learn how difficult it is to get the book in Brazil. It's not available in bookstores, and shipping either costs a lot or takes forever. Fortunately, Livia is organizing an international book smuggling operation. Just don't tell O'Reilly.

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Boston Lemur Party

I'm headed to Boston for the NN/g User Experience conference, and I'm really looking forward to the Ambient Findability Book Party. You are invited. Thanks to Endeca for sponsoring this event!

The book is doing well. O'Reilly has ordered a second printing, the reviews are heart-warmingly positive, and the lemur is surprisingly ubiquitous. Thanks for all your support!

Strange Connections

With Doctor David Weinberger as keynoter and Vancouver as location, the 7th IA Summit should be fun. Don't miss the Call for Papers!

As a postscript to authority, Gene Smith has posted my tagsonomy interview.

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Information Interaction

Hallelujah! Ambient Findability is finally in-stock at Amazon. I received my copy on Friday. It's the first full-color animal book, and the images came out great. Plus, it's about the same size as Don't Make Me Think, which must be a good thing. But it didn't feel real until today when the words "Usually ships within 24 hours" appeared on Amazon.

So, in celebration, here's a brief excerpt:

In 1995, Nahum Gershon coined the term "Human Information Interaction" (HII) to denote "how human beings interact with, relate to, and process information regardless of the medium connecting the two." Since then, the term has been widely adopted by the traditional information science and retrieval communities. Gary Marchionini of the UNC School of Information and Library Science explains "the IR problem itself has fundamentally changed and a new paradigm of information interaction has emerged." [1]

This paradigm is characterized by highly interactive interfaces, user-centered methods, and a sensitivity to the dynamic, multi-channel nature of information seeking behavior. Researchers in Human Information Interaction draw insight and inspiration from the field of Human Computer Interaction (HCI) while recognizing they face unique challenges. As Elaine Toms suggests, "(the) unstructured, complex problem-solving task (of information seeking) cannot be reduced in a predictable way to a set of routine Goals, Operators, Methods, and Selections (GOMS)." [2]

In other words, the complexity of information interaction is not expressed well in typical models of human-computer interaction. HCI approaches are optimal for software applications and interfaces where designers can exercise great control over form and function. HII approaches are optimal for networked information systems where control is sacrificed for interoperability. In such environments, users may find and interact with information objects through a variety of devices and interfaces. The emphasis shifts from interface to information.

Incidentally, I've been invited by Peter Pirolli and William Jones to participate in a proposed panel at CHI 2006 to debate whether we need a separate field of human-information interaction. Given the venue, things could get interesting!

Correction: Ambient Findability is the second full color animal book. Web Mapping Illustrated was first. But Ambient Findability is the first with a color animal on the cover.

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