September 2011 Archives

Mobile First

I devoured my advance copy of Mobile First in less than three hours. Not a second of that time was wasted. Luke has packed oodles of data, scads of examples, and years of experience into this admirably brief book. It's a brilliant explanation of why we should design for mobile first, and how.

Mobile First

Every information architect and experience designer should read this book. It will change the way you work today and how you think about tomorrow. In short, Luke Wroblewski has gone big by going small. You should too!

Strange Connections

Can't wait for the book? Read Luke's optimization article.

Or try Responsive Web Design, the perfect complement to Mobile First.

Or be at EuroIA in Prague tomorrow for Luke's opening keynote.

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Cross-Channel Strategy

At UserFocus 2011 I'm delivering a keynote (slides here) that features a new illustration I call the cross-channel crystal. The crystal is intended to catalyze conversation around the formulation of cross-channel strategy.

cross-channel crystal

Here is a brief explanation of each facet:

  • Composition. The mix of platforms, devices, and media (and the features of each). Is the service multi-channel or cross-channel?
  • Consistency. Symmetry of brand, features, organization, and interaction must be balanced against platform-specific optimization.
  • Connection. Bridges across channels (e.g., links, tags, addresses, barcodes, signs, maps) must be visible at the point of need.
  • Continuity. Apps should maintain state so users can flow between devices while reading books, watching movies, shopping, etc.
  • Context. How will time, location, device constraints, and personal or social context impact use cases and user psychology and behavior?
  • Conflict. To address channel conflict and free riding, we may need to realign incentives, metrics, the business model, and the org chart.

Of course, this crystal is but a diamond in the rough, so please send your feedback. What's unclear or unnecessary, and what am I missing? Thanks!

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The Wisdom of Middle Age

The first thing I did upon turning 40 was run my first marathon. It was my way of saying "I'm not ready to slow down." Of course, it will be difficult to keep up the pace. Our bodies largely decline with age.

But that's not true of our brains. Despite widely-held beliefs to the contrary, modern neuroscience suggests that we're smarter (creativity, judgment, pattern recognition) between 40 and 65 than we were in our twenties.


In The Secret Life of the Grown-up Brain, Barbara Strauch offers a multi-disciplinary survey of the scientific literature. Highlights include:

In four out of six categories tested - vocabulary, verbal memory, spatial orientation, and, perhaps most heartening of all, inductive reasoning - people performed best, on average, between the ages of forty to sixty-five.
Sometime in middle age we begin to develop the ability, when faced with a perplexing problem, to use both sides of our brain instead of one. This bilateralization is part of the reason we begin to see the big, connected picture.
As we age, the two sides of our brains become more intertwined, letting us see bigger patterns, have bigger thoughts...that's why age is such an advantage in fields like editing, law, medicine and coaching and management.
Exercise has emerged as the closest thing we have to a magic wand for the brain...Neurogenesis is not an event, it's a process. And, there's no question, physical activity makes new brain cells proliferate.

So, I'm looking forward to becoming a better information architect as I grow older and wiser. Of course, it's unlikely I'll ever run a faster marathon, which is why I'm trying my first Olympic distance triathlon next weekend. Apparently, we not only get smarter with age, but we also grow crazier.

Strange Connections

I'm also looking forward to User Focus 2011 (9/16) in Washington, DC.

Mark your calendars: February 11, 2012 is the first ever World IA Day.

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