Attention Analytics

I had breakfast with Lou Rosenfeld today, and during a conversation that inevitably wandered into search analytics, Lou wondered if there was a single article, talk, or interview that had sent the most eyeballs my way in recent years.

This was all the excuse I needed for some late summer procrastination, so I dove into Google Analytics for a quick swim.

findability.org stats

On the blog side, my Washington Post chat is the winner, followed closely by the NPR interview, the Slashdot book review, and my announcement of the original Laughing Lemur Contest.

semanticstudios.com stats

On the Semantic Studios side, my Information Architecture 3.0 article blows the competition out of the water. Nothing draws attention like a fracas.

semanticstudios.com source stats

Beyond that, my Semantic Studios traffic is fairly steady, with a substantial portion driven by search engines, thanks to high rankings on such queries as authority, social network analysis, and user experience.

semanticstudios.com keyword stats

And, in gray, trailing into the distance, is the long tail of the lemur, sporting such uncommon queries as "swedish marketing blunders" and "yosemite beef jerky."

Heh. I'm suddenly feeling very hungry. Wow, it's getting late. I've spent the whole day on analytics. Thanks a lot Lou!

Strange Connections

If you missed the original skirmish, you can get a piece of IA 3.0 this October at Smart Experience in New York or ASIS&T in Milwaukee.