Stubborn Obliviousness

Grant Campbell, one of the smartest observers of and participants in the information architecture community, has written a short, deep, inspiring article about Being Shallow. Here's an excerpt:

Information architecture at its best is not about the cool, the newest, or the latest. Information architecture is about the breath, the pause, the stillness in the eye of the information hurricane.

The article is playful yet profound. More importantly, it gives us permission to nurture our own stubborn obliviousness. Thanks Grant!