After a long day teaching IA1, the prospect of dinner with two certified geniuses (both have doctorates in astrophysics from Harvard) was a bit intimidating.
But they turned out to be friendly, down-to-earth folks, and I found Bob's enthusiasm for his latest idea, the memetic web, to be inspiring and contagious.
The proposition, as explained on memography.org, is simple. Create a globally unique string or meme ID. Paste this string into relevant web pages. Wait for search engines to crawl the pages. Then use the meme ID to search with 100% precision and recall. And you can even create an aboutness page to define your meme, so others can use it properly.
Of course, the real challenges are far from simple. What about the known problems of inter- and intra-indexer inconsistency? What about meme ID spamming? And isn't this too complex to achieve widespread adoption?
On the other hand, free tagging has created an unquenchable thirst for specificity. Intentional misspellings like indicatr and statistically improbable phrases like ambientfindability will only take us so far.
So, I'm not totally on board, but I do think Bob's onto something, sorta like TBL back in 1989. What do you think?