Informed Decisions


Both the message and the medium shape opinion and influence decision-making.

Trust
Who do we trust and how do we design for credibility?
Trust by Design - article by Peter Morville
Persuasive Technology - book by B.J. Fogg
Guidelines for Web Credibility - research by Stanford

Pre-Attentive Processing
Seeing without seeing. Cognitive psychology goes ambient.
Information Cognition - site by Ambient Devices
Pre-Attentive Processing - article by Colin Ware
Pre-Attentive Processing - article by Christopher Healey

Tacit Knowledge
Tingling feeling when learn something already knew...
Tacit Knowledge - article by Karl E. Sveiby
Tacit Knowledge & Implicit Learning - article by James Atherton
Michael Polanyi & Tacit Knowledge - article on infed

Gut Instinct
People often rely on their intuitions to solve complex problems.
When to Trust Your Gut - article ($) by Alden M. Hayashi
Don't Trust Your Gut - article ($) by Eric Bonabeau
How to Think With Your Gut - article by Thomas Stewart

Smart Mobs
A mob connected by handheld devices is still a mob.
Smart Mobs - site by Howard Rheingold
Crowds - site by Stanford Humanities Lab
The Madness Of Crowds - by Charles MacKay
Markets, Mobs, and Mayhem - book by Robert Menschel
xFlashmob - swarming engine